Google Took 88.9% UK Market Share In 2009

The IAB UK released its 2009 Internet Adspend report this week, declaring that £3.54bn was spent on online advertising last year. Paid search took a whopping £2.15bn, 60.7% of the total. My previous analysis on Google’s financial results suggests Google made £1.912bn in 2009. That’s an 88.9% market share. The share is broadly in line […]

Yawho Are You?

SEM traffic is a bit like scotch whisky. You might think you’re getting a pure single malt from the glens of Google or Yahoo, when in fact you’re washing down a blend of different traffic sources. Sure, you’ll get the strong flavours of the world’s leading search engines, but often there’s an after taste of […]

Is Yahoo Brilliant?

I saw an ad today for the new Yahoo Ymail domain with the tagline, “Aren’t Things Brilliant”. I couldn’t resist tampering with it:

Search Marketing Predictions for 2008

It’s tough to make predictions, especially about the future. Yogi Berra There seems to be no shortage of predictions around this time of the year. I find them very enjoyable to read, though I don’t take them very seriously. That’s no disrepect to the authors of the predictions, just that forecasting the future is very […]

7 tips for migrating your search campaign to Yahoo Panama

We got a look at our first few Yahoo accounts that can be migrated to Panama this week. Here’s a few things to watch out for if you’re ready to migrate your Yahoo campaign to the new system. Don’t just push the upgrade button. Make sure you preview the new account structure thoroughly before you […]

Search for the next Big Brother winner

A summer of debauchery is nearly upon us with tonight’s launch of Big Brother 8. Yet another opportunity for the British nation to shame itself on the international media stage. But whatever you think of Big Brother, it does generate massive search volumes, so I’ve had a quick look on Google to see who’s ready […]

Analysing the analysis of the search market

I’ve always thought that there isn’t enough market analysis in search, so I was very interested to read the latest white paper from Latitude. “Is the UK paid search market more sophisticated than the US?” is the question that they have asked, and they’ve answered with a resounding yes. Before I hoist the Union Jack […]

Jonathan Beeston

Online advertising, digital marketing, social media and technology

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