On Wednesday Google announced separate trademark policy changes in that affect the UK, Ireland and Canada and the rest of Europe differently. Reading about the changes on the web, I’m really surprised how many articles have got this one wrong. Mostly it seems to stem from an inability to distinguish that different policies have applied, […]
There are 4 posts tagged trademarks.
Trademarks: the Calm After the Storm
My ugly mug featured in this week’s NMA in a follow-up article by Will Cooper about trademark bidding on Google. It would seem that the hysteria is finally dying down as common-sense returns to the situation. There has been quite a few, how shall I say, ill-thought-out statements about this whole thing.
Google Trademark Change: First Thoughts
Google Removes Restrictions on Trademarked Keywords
On Friday Google announced (via email) that it is going to remove advertising restrictions on trademarked keywords as of May 5th in the UK and Ireland. Many advertisers are concerned that the consequences of this will hurt their AdWords campaigns, so I’ve put together some thoughts on what the likely result of this will be.