What do big brands use for SEM bid management?

I’ve lost touch a little with the paid search bid management market since leaving Adobe. I thought it was time to see what’s going on, and which platforms the big advertisers are using. A bit of digging into the HTML of the Google SERPs gives a good indication of what’s going on. Third party platforms […]

Organising a Paid Search Marketing Team

Yesterday I noticed this question on LinkedIn: What is the best structure for a Paid Search Marketing team? How have you defined the roles within your teams? Have you split your team into specialists or generalists? Are you outsourcing some of your responsibilities? I am particularly interested in what your experiences are in structuring a […]

7 tips for migrating your search campaign to Yahoo Panama

We got a look at our first few Yahoo accounts that can be migrated to Panama this week. Here’s a few things to watch out for if you’re ready to migrate your Yahoo campaign to the new system. Don’t just push the upgrade button. Make sure you preview the new account structure thoroughly before you […]

Jonathan Beeston

Online advertising, digital marketing, social media and technology

sem

What do big brands use for SEM bid management?

Organising a Paid Search Marketing Team

7 tips for migrating your search campaign to Yahoo Panama