Is it time for Ad Tech 2.0?

Last week I had a chat with Business Insider’s Lara O’Reilly, prompted by the news that Google is locking down access to buying Youtube ads. She wrote that up, and here’s what I said: “Programmatic is meant to be this open way of buying and selling media, but it’s not that, and it hasn’t been […]

Culture comes from the top: Outbrain

Last week I found a distasteful ad underneath a Guardian article about the sad death of cricketer Phil Hughes. It was one of this ‘native’ units that directs you to a similar article on another site. Like a typical middle class whinger, I expressed my dismay on Twitter. Not the right ad for Outbrain to […]

Is it time to abandon IAB standard ad formats?

I spoke on a panel this week about media innovation alongside Andrew Girdwood of LBi, and moderated by Amit Kotecha of Quantcast. Two topics dominated the discussion: native ads and data. Native isn’t just advertorial Native formats attract a certain amount of derision (“it’s just advertorial”) – one of the reasons I don’t like the name. Ben […]

Jonathan Beeston

Online advertising, digital marketing, social media and technology

native

Is it time for Ad Tech 2.0?

Culture comes from the top: Outbrain

Is it time to abandon IAB standard ad formats?