Jonathan Beeston

Jonathan Beeston

Online advertising, digital marketing, social media and technology

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iab

There are 3 posts tagged iab.

Google Took 88.9% UK Market Share In 2009

The IAB UK released its 2009 Internet Adspend report this week, declaring that £3.54bn was spent on online advertising last year. Paid search took a whopping £2.15bn, 60.7% of the total. My previous analysis on Google’s financial results suggests Google made £1.912bn in 2009. That’s an 88.9% market share. The share is broadly in line […]

in Online Advertising | 112 Words | Comment

IAB Engage for Search

I spoke yesterday at the IAB Engage for Search event at the CBI conference centre in Centre Point. It was a very enjoyable morning and there’s a great write up on the IAB site. There’s also some good photos on Flickr. On a personal note I can say the lunch afterwards was excellent. At these […]

in Personal | 70 Words | Comment

GCSE Search Engine Marketing

GCSE results came out today, followed by the annual debate about ‘standards’. Governments often choose a metric to determine whether services are improving; political opponents accuse them of manipulating the metric instead of improving the services. The IAB/DMA have finally come out with their search marketing best practice charter, and I expect everyone in the […]

in Online Advertising | 158 Words | Comment

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