I’ve been researching the current state of the Data Management Platform (DMP) market. Rather than keeping that knowledge to myself, I thought I’d share it here. And if I’ve made an error or omission, you can point it out! What is a DMP? Good question. My attempt at distilling it is this: A Data Management […]
There are 2 posts tagged gartner.
What is a marketing cloud?
“This doesn’t quite add up? What’s your take?” wrote a friend, when he sent me a copy of Gartner’s ‘Magic Quadrant for Digital Marketing Hubs’. I can understand why he thought Gartner’s report didn’t sit right. To discuss Adobe and Salesforce in the same paper as ad tech vendors, like Rocket Fuel and Turn, does […]