Jonathan Beeston

Jonathan Beeston

Online advertising, digital marketing, social media and technology

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facebook

There are 6 posts tagged facebook.

4 reasons why Facebook is staying out of web search

Facebook announced it isn’t going to show results from Bing any more as part of Facebook’s own search results. That’s led to speculation that Facebook might be trying to build a web search engine itself. I think that’s misguided for many reasons. 1. Facebook search for its own content is still poor “1% done” is […]

in Social Media | 370 Words | 1 Comment

Is it time to abandon IAB standard ad formats?

I spoke on a panel this week about media innovation alongside Andrew Girdwood of LBi, and moderated by Amit Kotecha of Quantcast. Two topics dominated the discussion: native ads and data. Native isn’t just advertorial Native formats attract a certain amount of derision (“it’s just advertorial”) – one of the reasons I don’t like the name. Ben […]

in Online Advertising | 469 Words | 1 Comment

‘Facebook has too much going on’

It’s good to absorb stats. How many active users does Facebook have? How many Tweets there were during X-factor? The online marketing industry is full of them. But the more interesting question is always: why? Why are people doing what they do? So when I can, I ask people. Not people in the industry. No, […]

in Social Media | 318 Words | 2 Comments

Facebook Ad Network: pros and cons

On Friday news broke that Facebook had changed its privacy policies to make way for it to create an external ad network. It’s one of the most interesting developments of the year, but what are the pros and cons of the Facebook Ad Network (FAN*), who will it challenge and what are the questions that […]

in Social Media | 533 Words | 2 Comments

What’s Wrong with Microsoft Live Search

I got sent a link for Big Snap 2, Microsoft’s latest promotion to get people to use Live Search. But let me tell you, they could give a Ferrari to every user and it still wouldn’t get people to switch from Google. Why? Because the most basic relevance for some incredibly popular terms is still […]

in Online Advertising | 192 Words | 10 Comments

Click arbitrage on Facebook

I saw a neat bit of click arbitrage on Facebook earlier this week. I saw this ad for Stevie Wonder concert tickets (he’s listed under my favourite music). Without thinking I clicked on the ad and was directed to… a page of Yahoo sponsored links. I wonder how long it will take for Facebook to […]

in Online Advertising | 89 Words | 3 Comments

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