Coding to make your sales team better

We all know the power of code, and how software is eating the world. But coding itself seems like such a binary activity — forgive the pun — either you code or you don’t. I’m not a proper coder or a programmer and I don’t claim to be. But that doesn’t mean I don’t enjoy […]

My posts on other blogs

A few weeks since I’ve posted on this blog, but I have had a few articles put in other places. On Econsultancy I wrote about cross-channel attribution and optimisation. There were a few interesting comments too. At the Media360 blog, I posted an article on the impact of TV on search performance, borrowing heavily from […]

Efficient Frontier Search Theatre @ ad:tech London

It’s ad:tech London in a couple of weeks (22-23 September) and I’m very excited about the Efficient Frontier Search Theatre. This year at ad:tech we’ve decided to try something a little different, so we’re putting on an array of sessions about different aspects search. There are 7 free sessions each day, and we’ve timed them […]

Bidding on Competitors’ Brands 2

I nearly choked on my afternoon tea when I searched for ‘Efficient Frontier‘ on Google today. Sitting there, bold as brass, was an ad for one of our competitors: Curse Google and its trademark agnosticism. What a shame that clicking on the ad leads to a 404 (and not even a custom 404): State of […]

Efficient Frontier dans la Presse Français

Parlez-vous Francais? Si oui, lisez cet article de James Beriker, le président de Efficient Frontier, dans Le Journal du Net. C’est tres intéressant sur notre activité en France et nos ambitions en Europe.

Jonathan Beeston

Online advertising, digital marketing, social media and technology

Efficient Frontier

Coding to make your sales team better

My posts on other blogs

Efficient Frontier Search Theatre @ ad:tech London

Bidding on Competitors’ Brands 2

Efficient Frontier dans la Presse Français