We all know the power of code, and how software is eating the world. But coding itself seems like such a binary activity — forgive the pun — either you code or you don’t. I’m not a proper coder or a programmer and I don’t claim to be. But that doesn’t mean I don’t enjoy […]
There are 5 posts tagged Efficient Frontier.
My posts on other blogs
A few weeks since I’ve posted on this blog, but I have had a few articles put in other places. On Econsultancy I wrote about cross-channel attribution and optimisation. There were a few interesting comments too. At the Media360 blog, I posted an article on the impact of TV on search performance, borrowing heavily from […]
Efficient Frontier Search Theatre @ ad:tech London
It’s ad:tech London in a couple of weeks (22-23 September) and I’m very excited about the Efficient Frontier Search Theatre. This year at ad:tech we’ve decided to try something a little different, so we’re putting on an array of sessions about different aspects search. There are 7 free sessions each day, and we’ve timed them […]