I’ve been researching the current state of the Data Management Platform (DMP) market. Rather than keeping that knowledge to myself, I thought I’d share it here. And if I’ve made an error or omission, you can point it out! What is a DMP? Good question. My attempt at distilling it is this: A Data Management […]
There are 2 posts tagged dmp.
Is it time to abandon IAB standard ad formats?
I spoke on a panel this week about media innovation alongside Andrew Girdwood of LBi, and moderated by Amit Kotecha of Quantcast. Two topics dominated the discussion: native ads and data. Native isn’t just advertorial Native formats attract a certain amount of derision (“it’s just advertorial”) – one of the reasons I don’t like the name. Ben […]