What do big brands use for SEM bid management?

I’ve lost touch a little with the paid search bid management market since leaving Adobe. I thought it was time to see what’s going on, and which platforms the big advertisers are using. A bit of digging into the HTML of the Google SERPs gives a good indication of what’s going on. Third party platforms […]

Automated Bid Management: The Debate Continues…

After a long hiatus, this week I thought it was about time that I came up with another blog post. Whilst scratching around for ideas, I noticed the perennial debate about automated bid management had sprung up again over on Search Engine Land. Guest columnist Nic Abramovic posted a rant about automated bidding tools. The […]

Google’s Conversion Optimiser

Google have just released the Conversion Optimiser, a simple tool to autobid campaigns to a CPA target. I think this is Google's first step into true, closed loop bid management; by that I mean bidding to an ROI target, rather than a position (see Position Preference), cost (see Preferred Cost Bidding) or to maximise traffic […]

Netimperative Search Marketing roundtable

I attended a Netimperative Search Marketing roundtable last week to discuss bid management and the future role of agencies in search. It was a good debate but though we started on topic, we roamed through the full spectrum of digital media leaving no pixel unturned. There seemed to be a sense that as Yahoo was […]

Insight into how portfolio bid management works

A few weeks ago I got embroiled in a debate at PPC Blog about the future of bid management. The kind of mathematics involved in portfolio optimisation is very complex. Many people find it incredible what can be done through the statistical analysis of campaign data and are quick to dismiss it as impossible. Fortunately […]

Internet World

I spent part of last week at Internet World, a three day event at Earls Court Exhibition Centre. More accurately it was at ‘Earls Court 2’, a name entirely without imagination. Surely ‘Earls Court: The Reckoning’ or ‘Earls Court Strikes Back’ would have given it a bit more umph. Anyway, it is a vast indoor […]

Jonathan Beeston

Online advertising, digital marketing, social media and technology

bid management