The eagle-eyed search experts here in Efficient Frontier’s London nerve centre alerted me to an update on Google’s Search Sponsored Links feature. A link from the main SERPs underneath the right hand column allows you to browse just the ads for a particular search term. Previously, that link just sent you to a page like […]
My ugly mug featured in this week’s NMA in a follow-up article by Will Cooper about trademark bidding on Google. It would seem that the hysteria is finally dying down as common-sense returns to the situation. There has been quite a few, how shall I say, ill-thought-out statements about this whole thing.
On Friday Google announced (via email) that it is going to remove advertising restrictions on trademarked keywords as of May 5th in the UK and Ireland. Many advertisers are concerned that the consequences of this will hurt their AdWords campaigns, so I’ve put together some thoughts on what the likely result of this will be.
Earlier this month, I was trying to work out why a client’s AdWord’s campaign was being a bit sluggish. I hovered over the little magnifying glass next to an important keyword and got the message that the ad wasn’t showing. Panic started to set in as keyword after keyword was reported as not triggering. But […]
Google have just released the Conversion Optimiser, a simple tool to autobid campaigns to a CPA target. I think this is Google's first step into true, closed loop bid management; by that I mean bidding to an ROI target, rather than a position (see Position Preference), cost (see Preferred Cost Bidding) or to maximise traffic […]
Location targeting on Google AdWords is a great tool, but be careful how you use it. For example, you could if you wished target the inhabitants of Bouvet Island: Unfortunately, according to the Wikipedia, the inhabitants of Bouvet Island comprise of, “seals, seabirds and penguins”. In fact, this human-less sub-antarctic volcanic island is the most […]
A summer of debauchery is nearly upon us with tonight’s launch of Big Brother 8. Yet another opportunity for the British nation to shame itself on the international media stage. But whatever you think of Big Brother, it does generate massive search volumes, so I’ve had a quick look on Google to see who’s ready […]