Jonathan Beeston

Jonathan Beeston

Online advertising, digital marketing, social media and technology

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ad tech

There are 2 posts tagged ad tech.

Is it time for Ad Tech 2.0?

Last week I had a chat with Business Insider’s Lara O’Reilly, prompted by the news that Google is locking down access to buying Youtube ads. She wrote that up, and here’s what I said: “Programmatic is meant to be this open way of buying and selling media, but it’s not that, and it hasn’t been […]

in Online Advertising | 878 Words | Comment

Ad tech IPO performance

In the last 12 months a number of ad tech companies gone public, and more are thought to IPO this year (such as Rubicon, LiveRail and Mediaocean). Of those who have gone public so far, how have they performed? I thought I’d have a quick look. Here’s the chart. But in short, if you’d invested […]

in Digital Business | 74 Words | Comment

Recent Posts

  • Who’s who: Data Management Platforms (DMPs)
  • What do big brands use for SEM bid management?
  • Is it time for Ad Tech 2.0?
  • Coding to make your sales team better
  • Using IFTTT and Twitter Lists to irritate people

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