A few weeks since I’ve posted on this blog, but I have had a few articles put in other places.
On Econsultancy I wrote about cross-channel attribution and optimisation. There were a few interesting comments too.
At the Media360 blog, I posted an article on the impact of TV on search performance, borrowing heavily from Dr Sid Shah.
Finally, I put a quick write up of my experience at this year’s SES London on the Efficient Frontier blog.