In my last job (c.2004) one of the press buyers said to me, “Nobody would visit your bloody web sites if it wasn’t for ads in newspapers!”
I don’t think that was true then, and I’m sure it isn’t true now. Latest forecasts published by ZenithOptimedia demonstrate the enormous year-on-year growth of internet advertising in the UK over the last decade.
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That really comes as no surprise, we can see how the trends are going out there and we can see that the Internet has taken over the world.