in Online Advertising

Growth of Internet Ads (and Demise of Press) since 2000

In my last job (c.2004) one of the press buyers said to me, “Nobody would visit your bloody web sites if it wasn’t for ads in newspapers!”

I don’t think that was true then, and I’m sure it isn’t true now. Latest forecasts published by ZenithOptimedia demonstrate the enormous year-on-year growth of internet advertising in the UK over the last decade.

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