in Digital Business

Google’s UK Revenues in GBP

Google’s Q2 2009 results came out last week, with the usual parade of pre-forecasting and post-analysis. I thought it would be useful to breakout the UK component of their revenues. Being a US company, Google report in US dollars, so I’ve made a rough estimate of what those revenues are in sterling.

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AdformAdform is an independent ad platform, originally from Denmark.
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CxenseContenderNiche PlayerBased in Oslo, Norway.
DataXuChallengerFounded in 2009, a long time participant in ad tech.
Eulerian TechnologiesChallengerBased in Paris, France.
exaudiIndependent DMP based in Italy.
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LyticsLytics’ Customer Data Platform looks like it has some DMP capabilities.
MediaMathChallengerLong time player in the programmatic ads space.
mParticleFocused on mobile apps and cross-device.
NeustarLeaderVisionaryNeustar bought Aggregate Knowledge in 2013.
NielsenChallengerVeteran measurement company Nielsen acquired Exelate in 2015, which is now marketed as the Nielsen Marketing Cloud.
OracleStrong PerformerLeaderOracle acquired DMP BlueKai in 2014 and the platform is now part of the Oracle Marketing Cloud.
PermutivePermutive is a London-based startup which describes itself as the 'first real-time DMP'.
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RUNPart of Publicis Media group.
SalesforceLeaderLeaderSalesforce bought Krux last year to roll in to the Salesforce Marketing Cloud.
SAPChallengerSAP built a DMP as part of its SAP Exchange Media offering.
TurnChallengerIn the process of being acquired by Amobee (Singtel).
Viant TechnologyChallengerAcquired by Time Inc in 2016.
YsanceChallengerBased in Paris, France.
Zeta GlobalVisionary
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I’ve taken the FX rates from quarterly mid-market averages supplied by And for the more visually minded, here’s that data in a chart:

The data suggests that the UK business has started to mature since the start of 2008. We can clearly see the seasonal trends (high Q1, Q4; lower Q2, Q3) that one would expect as overall growth diminishes. Although we have only 2 quarters of data for this year so far, this seasonality seems to be more marked.

I’m sure, like me, you can’t resist a couple more charts. So here they are. The first one looks at quarter-over-quarter change:

The second looks at year-on-year change:

So with double-digit YoY growth in a recession, perhaps Google doesn’t have too much to worry about in the UK.

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