Figuring out new and interesting ways of representing paid search data is one my particular interests. I found a bit of time today to play with Google Charts API which has a great Venn diagram generator.
Although you can easily create Venn diagrams ‘freehand’ in Excel, producing them accurately from data is much more difficult. However, it didn’t take me long to whip up this chart:
The data shows which conversions come from keywords that are on just broad, phrase or exact match, or a combination of them. The end result is probably not too meaningful, but it was very quick and easy to make.