in Digital Business

First Rule of Winning Business: Turn Up

When WPP announced last year that it was acquiring 24/7 Realmedia for $649m, we were all a little surprised.  Since then, there’s been plenty of speculation of how exactly WPP is going to place 24/7 within its operating group.

Let’s hope the 24/7 stand at this week’s Online Marketing Show is no indicator of future plans.

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