in Online Advertising

Culture comes from the top: Outbrain

Last week I found a distasteful ad underneath a Guardian article about the sad death of cricketer Phil Hughes. It was one of this ‘native’ units that directs you to a similar article on another site. Like a typical middle class whinger, I expressed my dismay on Twitter.

What I didn’t expect is that Outbrain’s CEO would respond and take action less than 30 minutes later.

I’m a big believer that company culture comes from the top. And while this is a small example, for the CEO to respond personally like this says a lot about Outbrain.

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