A colleague, James Beriker, spoke at SES Chicago on Monday about search marketing in Europe. I like this excerpt, courtesy of the aimClear blog: Many agencies charge clients nothing and keep commissions. Other agencies share some of the commission with the client. This will end at the end of 2008 making the market more accountable […]
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Goodbye and good riddance to Best Practice Funding
The most predictable announcement in Search Marketing leaked out earlier today, when Google announced that they are to end their Best Practice Funding (BPF) after next year. The BPF was introduced in 2006 after Google scrapped the 15% agency discount. It was brought in with the right intentions: partly as a parachute payment but mainly […]
Roaming mobile data charges
I’m writing this post as I hurtle through the Kent countryside on a Eurostar bound for Paris (and ultimately to Angouleme on a TGV). My laptop is connected to my T-Mobile MDA Vario II which is giving me a respectable 230kbps. It seems faster than the Vodafone data card we use in the office. However, […]
Pressing the flesh at trade shows
I was at EyeforTravel.com’s Travel Distribution Summit this week at the Business Design Centre in Islington. I noticed a new type of exhibitor there that I fear will hit us from behind: masseuses. The biggest stand by far belonged to some massage company. At Internet World last month there must have been half-a-dozen stalls that […]
Getting a job in SEM: 6 simple tips for candidates and advice for interviewers
We’re growing fast at Efficient Frontier Europe, so we have a number of vacancies at the moment that we need to fill. I can’t say I particularly enjoy recruiting but getting it right is one of the most important things for any business. Here’s what I think is important for candidates and employers. For candidates […]
Bidding on Competitors’ Brands
One thing advertisers love to do their competitors is bid on their brand keywords. And of course, they hate it when it’s done to them. It’s not something I’m personally fond of, and opinions on this practice vary across the industry. But I think I know what one UK SEM agency’s opinion is! I thought […]