Protecting kids from online porn, a debate at Google’s Bigtent

How do we protect our children from online porn? That was the question posed to a panel at Google’s Bigtent event today. The panel was what you might expect from a setpiece type debate such as this. The reactionary journalist (Amanda Platell) versus the civil liberties campaigner (Kirsty Hughes). The corporation that is terribly concerned […]

Falling CPCs are inevitable if Google increases paid ad space

True to form, Google announced another bumper quarter last night. But one statistic causing some hand wringing is the continual fall of CPC prices. Google say this isn’t a problem and not a concern for their business. Not only do I agree with them, but I think Google are the cause of the decrease in […]

Growth of Internet Ads (and Demise of Press) since 2000

In my last job (c.2004) one of the press buyers said to me, “Nobody would visit your bloody web sites if it wasn’t for ads in newspapers!” I don’t think that was true then, and I’m sure it isn’t true now. Latest forecasts published by ZenithOptimedia demonstrate the enormous year-on-year growth of internet advertising in […]

Google Think Quarterly print edition

My copy of Google Think Quarterly just arrived in the post. Although it’s available online, Google has sent me a lovely hardback copy. Probably one of the nicest pieces of print marketing I’ve seen in a long while; I dread to think what the unit cost is. Here are some photos: Came in a nice […]

My posts on other blogs

A few weeks since I’ve posted on this blog, but I have had a few articles put in other places. On Econsultancy I wrote about cross-channel attribution and optimisation. There were a few interesting comments too. At the Media360 blog, I posted an article on the impact of TV on search performance, borrowing heavily from […]

Another great year for Google UK

Google released its Q4 ’10 earnings last week. I’ve taken the figures for the UK and converted them to pounds which gives some insight on Google’s performance here in Blighty. 2010 showed a 13% growth on 2009, as Google recorded c.£2.15bn of revenue in the UK. It’s a staggering amount – ITV will probably make […]

Managing email in Outlook part 1: Search Folders

Long time, no post on this blog. Apologies for that, I’ve been very busy – but then, that’s everyone’s excuse for not doing something isn’t it? In an attempt to be less busy, or rather, to concentrate my time more wisely, I’ve been changing the way I use Outlook for email. I thought I’d share […]

Google Trademark Policy Change

On Wednesday Google announced separate trademark policy changes in that affect the UK, Ireland and Canada and the rest of Europe differently. Reading about the changes on the web, I’m really surprised how many articles have got this one wrong. Mostly it seems to stem from an inability to distinguish that different policies have applied, […]

Video interviews and other stuff

Permit me a little self aggrandisement this morning so I can point you to some stuff around the web that features me. Yesterday Netimperative published my thoughts on Google’s acquisition of ITA. That site doesn’t seem to allow comments, so please leave a message here whether you think it’s bullshit or not. Also I dug […]

Cannes Lions

This week I was kindly taken to the Cannes Lion Advertising Festival by Microsoft Advertising. Had a great time, here’s a short video from Mel Carson summing up the week.

Jonathan Beeston

Online advertising, digital marketing, social media and technology