Jonathan Beeston

Jonathan Beeston

Online advertising, digital marketing, social media and technology

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Who’s who: Data Management Platforms (DMPs)

I’ve been researching the current state of the Data Management Platform (DMP) market. Rather than keeping that knowledge to myself, I thought I’d share it here. And if I’ve made an error or omission, you can point it out! What is a DMP? Good question. My attempt at distilling it is this: A Data Management […]

in Technology | 665 Words | 1 Comment

What do big brands use for SEM bid management?

I’ve lost touch a little with the paid search bid management market since leaving Adobe. I thought it was time to see what’s going on, and which platforms the big advertisers are using. A bit of digging into the HTML of the Google SERPs gives a good indication of what’s going on. Third party platforms […]

in Online Advertising | 503 Words | 2 Comments

Is it time for Ad Tech 2.0?

Last week I had a chat with Business Insider’s Lara O’Reilly, prompted by the news that Google is locking down access to buying Youtube ads. She wrote that up, and here’s what I said: “Programmatic is meant to be this open way of buying and selling media, but it’s not that, and it hasn’t been […]

in Online Advertising | 878 Words | Comment

Coding to make your sales team better

We all know the power of code, and how software is eating the world. But coding itself seems like such a binary activity — forgive the pun — either you code or you don’t. I’m not a proper coder or a programmer and I don’t claim to be. But that doesn’t mean I don’t enjoy […]

in Digital Business | 782 Words | 3 Comments

Using IFTTT and Twitter Lists to irritate people

@beeston are you running a script that add’s people to lists? — Chris McCarthy-Stott (@mcstot) March 17, 2015 Busted. Yes I was. For a couple of months I decided to use IFTTT to automagically add people to Twitter lists. I did it, cynically, to see if I could game followers. And it probably worked; adding […]

in Social Media | 567 Words | 6 Comments

Two tips to shrink your PowerPoint files

How the hell do you manage to make 20 slides 64MB ?!? — Eloi Casali (@Eloi_Casali) March 11, 2015 A familiar cry of anguish, heard in offices around the world. Even with fast connections and near infinite storage, unwieldy PowerPoint files are still not a good thing. They slow down PCs and clog up email […]

in Digital Business | 476 Words | 11 Comments

Podcasts worth listening to

Podcasts have had a renaissance in the last year. I find them useful for learning, thinking and entertainment. They’re perfect when commuting, driving, showering or doing chores around the house. Here are the podcasts I’m listening to at the moment. I don’t listen to every episode, but there’s always something worth dipping in to. I’ve […]

in Personal | 549 Words | 5 Comments

What is a marketing cloud?

“This doesn’t quite add up? What’s your take?” wrote a friend, when he sent me a copy of Gartner’s ‘Magic Quadrant for Digital Marketing Hubs’. I can understand why he thought Gartner’s report didn’t sit right. To discuss Adobe and Salesforce in the same paper as ad tech vendors, like Rocket Fuel and Turn, does […]

in Digital Business | 474 Words | 8 Comments

One month with a Pebble smartwatch

About a month ago, I bought a Pebble smartwatch through an Amazon deal for £75 (down from £100). I did want a Microsoft Band. But despite my wife working for Microsoft and visiting the Redmond HQ last month, one couldn’t be found. So a Pebble it was. After a month wearing it I don’t regret […]

in Technology | 585 Words | 5 Comments

4 reasons why Facebook is staying out of web search

Facebook announced it isn’t going to show results from Bing any more as part of Facebook’s own search results. That’s led to speculation that Facebook might be trying to build a web search engine itself. I think that’s misguided for many reasons. 1. Facebook search for its own content is still poor “1% done” is […]

in Social Media | 370 Words | 1 Comment

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Recent Posts

  • Who’s who: Data Management Platforms (DMPs)
  • What do big brands use for SEM bid management?
  • Is it time for Ad Tech 2.0?
  • Coding to make your sales team better
  • Using IFTTT and Twitter Lists to irritate people

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