I nearly choked on my afternoon tea when I searched for ‘Efficient Frontier‘ on Google today. Sitting there, bold as brass, was an ad for one of our competitors:
Curse Google and its trademark agnosticism. What a shame that clicking on the ad leads to a 404 (and not even a custom 404):
State of the art indeed! I blogged about something similar last year, and that led to a server error too. Spooky.