in Online Advertising

Bidding on Competitors’ Brands 2

I nearly choked on my afternoon tea when I searched for ‘Efficient Frontier‘ on Google today.  Sitting there, bold as brass, was an ad for one of our competitors:

Google SERPs

Curse Google and its trademark agnosticism. What a shame that clicking on the ad leads to a 404 (and not even a custom 404):

grnlgt-404State of the art indeed! I blogged about something similar last year, and that led to a server error too.  Spooky.

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